Marketing Tech & Automation
Learn to leverage your resources
When it comes to some of the emerging Marketing and automation solutions, we’re happy to admit that we’re nerds. We’re constantly exploring the newest tools on the market which can make our clients’ lives easier and help us do our jobs better. Automation is one of the most effective tools in our arsenal. When done right, automation has the potential to drive efficiency, scalability and improved ROI for your business.
From implementing advanced CRM systems such as HubSpot, to integrating marketing automation platforms and customising workflows, our expert team will streamline your processes and supercharge your marketing and sales efforts. Whether you're looking to optimise lead generation, personalise customer experiences, or streamline campaign management, our experience harnessing the latest marketing tech and automation solutions will help your business stay ahead.
Lead Nurturing Workflows
Automatically send personalised emails to prospects based on their interactions with your content, guiding them through the buyer’s journey and increasing conversion rates.
Lead nurturing workflows deliver personalised, timely content to prospects, guiding them through the buyer’s journey. Automating this process ensures consistent engagement and builds trust, keeping your brand top-of-mind. By reaching prospects at the right moments with relevant information, you increase conversion rates and reduce the risk of leads slipping through the cracks, ultimately transforming casual visitors into loyal customers.
Sales Pipeline Automation
Streamline your sales process by automating task assignments, follow-up reminders, and deal stage updates, ensuring timely and consistent communication with leads.
Sales pipeline automation simplifies the sales process by automating tasks like lead assignment, follow-ups, and deal updates. This reduces manual effort, allowing sales teams to focus on relationship-building and closing deals. By creating consistent, timely communications, you minimise missed opportunities, accelerate deal cycles, and improve team efficiency, driving higher win rates and smoother sales workflows across your organisation.
Customer Onboarding Sequences
Deliver a series of educational emails to new customers, helping them understand your product or service and improving retention rates.
Automated customer onboarding provides new users with a series of helpful emails, introducing them to key features and best practices. This support reduces confusion, enabling customers to see value sooner and improving satisfaction. Automation ensures a consistent onboarding experience that doesn’t rely on direct human intervention, increasing the likelihood of long-term loyalty and engagement with your product.
Event-Based Triggers
Set up automated responses to specific user actions, such as form submissions or page visits, to engage prospects at the right moment with relevant content.
Event-based triggers respond automatically to user actions—such as form submissions or pricing page visits—delivering timely, relevant content. By engaging prospects based on their behaviour, you create a sense of responsiveness and attentiveness, improving the customer experience. This approach strengthens engagement and brings prospects closer to conversion with minimal manual effort, driving higher lead conversion rates.
Re-engagement Campaigns
Identify inactive contacts and automatically send targeted emails to rekindle their interest, keeping your audience engaged and your contact list active.
Re-engagement campaigns target inactive contacts with tailored content designed to rekindle interest. Automation identifies dormant contacts and reaches out, encouraging them to re-engage. For example, a “we miss you” email with a special offer can bring cold leads back into the funnel. This approach maximises your audience reach, keeping your contact list fresh and engaged without constant manual outreach.
Internal Notifications
Alert your team members about important events, like a lead revisiting your pricing page, so they can take timely action to move prospects closer to a sale.
Automated internal notifications alert your team to key prospect activities, like a lead revisiting the pricing page. This keeps your sales team informed, enabling them to act quickly and show responsiveness. Timely follow-ups can make the difference in closing a sale, and these notifications ensure no opportunity is missed, enhancing lead nurturing and conversion rates.
Data Management Automation
Maintain clean and organised contact records by automating tasks like updating properties, managing lists, and deduplicating entries.
Data management automation keeps contact records clean and organised, handling tasks like updating properties, managing lists, and deduplication. With accurate data, you reduce errors, save time, and ensure relevant communications. Clean data supports more effective marketing and sales strategies, leading to higher engagement and better results without tedious manual data entry.
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“The support that Disruptive Thinking has provided has been simply invaluable. A genuinely brilliant partnership fuelled by their desire to deliver outstanding results, we've been fortunate to take advantage of their team's expertise.
At a time where we really needed them, Disruptive were proactive and solutions-focused, from strategy to implementation - helping me to focus on other key areas of the business, whilst they leapt into action.”
- Victoria Heyward, Director of Marketing, Sopro
Book a call with Yiuwin
Got questions? No matter how big or small, we’re happy to chat. Book a call with Yiuwin and we’ll get your marketing tech and automation working for you.
