How we onboarded a team to HubSpot Marketing Professional and increased their capacity
The client:
Axistwelve offers secure hosting, design end-to-end technical solutions leveraging open source and the latest technology, and craft immersive digital experiences through innovative design and cutting-edge technology.
How we helped:
Our work with Axistwelve came in three main parts. We started by onboarding the team to HubSpot Marketing Professional, through a series of in-depth sessions bespoke to their requirements. Marketing Professional was necessary to allow them to create, automate, and optimise personalised marketing campaigns at scale.
After this we then offered ongoing HubSpot support, both with Axistwelve and the configurations required to launch a new property management product. This included advising on email marketing, lead nurturing and analytics.
We simultaneously ran industry specific outreach activity targeting key jobs titles promoting a case study on effective high security hosting (how it is done and what to consider). We measured initial indicators of interest to ascertain the top 2 performing industries as primary and secondary markets.
The impact:
We empowered their team to harness HubSpot Marketing Professional for scalable, personalised marketing campaigns. Through tailored onboarding sessions, we ensured they were equipped to automate and optimise their marketing efforts effectively. Ongoing support helped them configure HubSpot and launch a new property management product, focusing on email marketing, lead nurturing, and analytics.
Additionally, targeted outreach promoting high-security hosting identified top-performing industries, enabling Axistwelve to refine their market focus and drive strategic growth.
