Setting up your advertising accounts in HubSpot unlocks powerful insights, precise targeting, and streamlined campaign management—all from a single platform. But while linking your accounts might seem straightforward, there are critical steps and common pitfalls you’ll want to avoid.

In this guide, we’ll walk you through connecting your existing Google Ads, Facebook Ads, and LinkedIn Ads accounts to HubSpot. We’ll highlight essential checks, common challenges, and practical solutions so you can start running impactful PPC campaigns without friction.

You’ve signed up for HubSpot, your team is (sort of) using it, and you’re pretty sure it’s adding value… but is it really? Many businesses jump in, excited by the possibilities, only to end up using about 10% of what they’re actually paying for. It’s like buying a Ferrari and only driving it to the corner shop – technically useful, but massively underwhelming.

HubSpot’s automation tools can turn your CRM from a digital filing cabinet into a powerful engine that drives sales, marketing, and customer service on autopilot. But what can you actually automate at each subscription level? More importantly, what should you automate to save time, improve efficiency, and make sure your team isn’t drowning in repetitive tasks (or worse, manually copying and pasting emails like it’s 2005)?

In today’s competitive landscape, data has become one of the most valuable assets for UK B2B businesses looking to enhance their marketing efforts. When used effectively, it provides deeper customer insights, helps optimise marketing spend, and ultimately drives better results. Yet, many businesses still struggle to translate data into meaningful action. So, how can UK B2B companies truly harness data to refine their marketing strategies and fuel business growth?

HubSpot’s Customer Platform is one of the most powerful CRM ecosystems on the market – but figuring out which subscription level you actually need can feel like navigating a minefield. With multiple tiers, feature variations, and pricing that scales quickly, it’s crucial to get the right fit for your business without overpaying for functionality you’ll never use.

Building a B2B community isn’t just about getting people in the same room (virtual or otherwise). It’s about creating a space where trust, collaboration and shared values drive real business results. Done well, a community can build brand awareness, boost engagement and fuel long-term sales growth. Here’s how to do it right.

Thinking about making the move from Pipedrive to HubSpot? Good call. HubSpot is built to scale, giving you better automation, deeper insights and a more connected sales and marketing ecosystem. But a smooth migration isn’t just about shifting data – it’s about setting up your team for success from day one.

Growing revenue isn’t just about selling more – it’s about having a clear, scalable strategy that brings sales, marketing and customer success together. Without a solid plan, you risk chasing short-term wins instead of building sustainable growth. Here’s how to get started.

Sales teams often focus on lead generation and closing deals – but how quickly those deals move through the pipeline is just as important. That’s where sales velocity comes in. It’s a powerful metric that helps you understand how fast you’re turning opportunities into revenue. The faster your sales velocity, the more revenue you generate in less time.

Here’s what sales velocity is, why it matters and how to calculate it.

Outbound email is a powerful way to generate leads – but only if you do it right. With Apollo, you can find your ideal prospects, personalise outreach, and automate follow-ups to drive better conversions. Here’s how to set up and run outbound email campaigns that actually get results.

Understanding your Ideal Customer Profile (ICP) is the foundation of any successful sales and marketing strategy. Without a clear definition, prospecting becomes inefficient, and inbound marketing efforts risk attracting the wrong leads.

For businesses utilising HubSpot for RevOps and marketing, an ICP ensures your CRM, sales outreach, and inbound content are all working together to attract and convert the right customers.

Artificial intelligence has a bit of an image problem. Depending on who you ask, it's either the best thing to happen to productivity since the invention of coffee or the harbinger of doom for human jobs, creativity, and meaningful interaction. The reality – as ever – is a bit more nuanced.