Revenue strategy: How to start planning your revenue growth

27 Mar

Growing revenue isn’t just about selling more – it’s about having a clear, scalable strategy that brings sales, marketing and customer success together. Without a solid plan, you risk chasing short-term wins instead of building sustainable growth. Here’s how to get started.

Step 1: Get clear on where you’re going

Before you scale, you need a structured plan. Ask yourself:

Where are we now? – Review your revenue streams, conversion rates and customer retention.
Where do we want to be? – Set ambitious but achievable revenue targets.
What’s getting in the way? – Identify bottlenecks in your sales cycle, customer journey and marketing efforts.

Revenue growth isn’t just a sales problem – it’s about optimising the entire customer experience. That means looking at how marketing attracts leads, how sales nurtures them, and how customer success keeps them coming back.

Step 2: Set goals that actually move the needle

Vague targets won’t cut it – you need clear, measurable goals. Here are the key revenue metrics to track:

Customer acquisition cost (CAC) – How much does it cost to win a new customer?
Customer lifetime value (CLV) – What’s each customer worth over time?
Sales velocity – How quickly are deals moving through your pipeline?
Lead-to-customer conversion rate – How many leads turn into paying customers?
Churn rate – How many customers are leaving, and why?

With HubSpot, you can track these metrics in real time, giving you instant visibility into what’s working and what needs adjusting.

Step 3: Build a revenue engine with HubSpot

HubSpot isn’t just a CRM – it’s a complete revenue platform. Here’s how it helps you scale:

Automated lead nurturing – Convert more leads with personalised email sequences and workflows.
Pipeline management – Get full visibility into your sales cycle and improve forecasting.
Sales and marketing alignment – Use HubSpot’s reporting tools to measure marketing ROI and fine-tune campaigns.
Customer success tracking – Improve retention with smart segmentation and automated follow-ups.