Atom Content Marketing
The Brief
We were initially approached to help Atom, a digital publisher running a portfolio including Startup Donut, integrate a new product into their workflow. This soon extended to us taking on outsourced digital marketing for the team, in addition to advising on their strategic and practical approach to business development, campaigns and clients.
Our Approach
We plotted a workflow diagram with the Atom team during a kick off workshop, taking into account all people and technology touchpoints of the product journey - from the proposal stage right through to execution, optimisation and reporting.
After this stage, we supervised the execution of the rollout and also educated the team on nuances, client communication and potential challenges with regards to selling and running the new product.
This initial piece of work soon extended to both execution and advisory consultancy, where we managed the delivery of digital marketing campaigns and also advised on strategic approach to business growth, product development and client campaigns.
Impact
Atom has become our longest running client, where we have supported them on a number of initiatives and projects. We have been involved in the successful execution and integration of new products into their portfolio, we’ve also improved their technical knowledge and ultimately had a positive impact on commercial performance.
Plus, we have done this while maintaining a great working relationship - the Atom team truly fit our mantra of ‘good work with good people’.
“Disruptive Thinking has supported us in developing new client solutions by bringing technical expertise and experience, but also by making sure they really understood how we worked as a team and as a business. By working with the team at Disruptive we’ve been able to expand our own capability, increase our knowledge both strategically and technically and improve our commercial performance.”
— LISA WILLIAMS, MANAGING DIRECTOR - ATOM CONTENT MARKETING
