How (and why) you should migrate your blog from Squarespace to HubSpot

Moving your blog from Squarespace to HubSpot unlocks powerful tools for tracking, optimisation, and performance management – helping you get more from your content.

The limitations of Squarespace

Squarespace is a great platform for getting started. It’s easy to use, looks good, and works well for small businesses and bloggers. But as your blog grows, you might start to notice its limitations.

Its SEO tools are basic, analytics lack depth, and integrations with marketing and sales tools are limited. If you want better visibility, deeper insights, and a seamless content strategy, you’ll need a platform that can scale with you.

Why HubSpot is the smarter choice

HubSpot offers a powerful set of tools designed to help your content work harder.

• Better SEO tools – Optimise your blog for search engines with built-in recommendations and structured data.

• Advanced analytics – Track performance in real-time, measure engagement, and make data-driven content decisions.

• Seamless integrations – Connect your blog with your CRM, email marketing, and automation tools for a streamlined experience.

HubSpot doesn’t just give you a place to publish content – it helps you use that content to drive real business results.

Worried about migrating? Here’s what you need to know

Moving your blog to a new platform can feel like a big task, but it doesn’t have to be. The two biggest concerns people have are:

1. Data loss or downtime – Careful planning ensures your content is safely transferred, and proper redirects mean your readers won’t hit dead links.

2. Learning a new system – While HubSpot has more features than Squarespace, its intuitive interface and extensive support make the transition easier than you might expect.

How to migrate from Squarespace to HubSpot

A smooth migration comes down to three key steps:

1. Export your content from Squarespace – Download an XML file containing your blog posts, pages, and media.

2. Import your content into HubSpot – Use HubSpot’s import tools to upload and organise your content, ensuring everything is properly formatted.

3. Set up URL redirects – Redirect your old Squarespace URLs to your new HubSpot URLs to preserve SEO rankings and ensure a seamless experience for readers.

How we can support your transition

Migrating a blog can be time-consuming, but you don’t have to do it alone. Our expert team can handle the entire process, including:

• Content transfer – Ensuring every blog post, image, and page moves across smoothly.

• SEO preservation – Setting up redirects and optimising your content for search engines.

• Training and support – Helping you get the most from HubSpot’s powerful features.

If you’re ready to move your blog to HubSpot but don’t want the hassle, we’re here for you. Get in touch, and let’s make your blog work harder for you.