How we helped grow a community and nurture leads
The client:
Sopro is a B2B lead generation and outreach company that helps businesses connect with potential clients. They’re an experienced team of email prospecting experts, dedicated to running sales outreach campaigns for clients.
How we helped:
We collaborated with Sopro on multiple contracts to successfully launch and grow their FoundersHub community, delivering strategic, operational, and content-focused initiatives. We began by developing strategies for user recruitment, content creation, and engagement. This included defining personas, crafting targeted messaging, and designing a content calendar featuring diverse formats like events, blogs, and video to maximise impact.
Our work extended to building a robust engagement strategy, including themes, topics, and initiatives to foster participation and advocacy. We implemented processes for content curation, repurposing, and sustainable community engagement, supported by an optimised technology stack for efficiency. We also led the design and delivery of live events and pitching sessions, while managing logistics, speaker recruitment, and content production.
Additionally, we provided interim social media management, email handling, KPI tracking, and community moderation to ensure consistency. Leveraging tools like Asana, we enhanced operational workflows to align with Sopro's goals.
The impact:
We helped establish a vibrant and engaged FoundersHub community that attracted high-value startups and fostered meaningful connections. By implementing tailored strategies for content, engagement, and user recruitment, we created a sustainable framework that encouraged participation and advocacy. Our support acted as an extension of their marketing team, which increased their capacity and allowed them to achieve their targets.
What we achieved
9
Contract extensions
3186
Community members
50%
Increase in team capacity
“The support that Disruptive Thinking has provided has been simply invaluable. A genuinely brilliant partnership fuelled by their desire to deliver outstanding results, we've been fortunate to take advantage of their team's expertise.
At a time where we really needed them, Disruptive were proactive and solutions-focused, from strategy to implementation - helping me to focus on other key areas of the business, whilst they leapt into action.”
Victoria Heyward, Director of Marketing, Sopro
