Why every business owner should have ownership of their social media accounts
For many businesses in the B2B space, in addition to a strong LinkedIn profile, managing social profiles on platforms such as Facebook and Instagram is one of the most effective ways to extend reach. This can be done in a less formal context and based on interests like creativity or sustainability rather than standard B2B profiling like company size or industry sector. Here's why you, the owner, should always be in control:
Full Control: If you don’t own your Meta account, you risk losing access to your ad campaigns, followers, and customer engagement. When employees set up the accounts under their email, they technically have ownership.
Security: Ownership gives you access to critical security features like two-factor authentication (2FA), protecting your brand from hacking or malicious takeovers. Without direct control, you're putting your business at risk.
Business Continuity: If an employee leaves or an agency relationship ends, not having ownership can lead to messy transitions—or worse, losing access entirely. With ownership, transitions stay smooth and uninterrupted.
Brand Consistency: You know your brand’s vision best. By setting up the accounts yourself, you ensure that the voice, look, and messaging align with your long-term strategy. No more relying on third parties for critical insights or management.
We recently learned the hard way after losing access to our Facebook page, meaning we couldn’t link our Instagram page to it, which is vital for connecting your accounts to HubSpot. So, log in to your Meta accounts right this second to check.