All you need to know about the different HubSpot packages

We are proud to be a HubSpot Gold Solutions Partner and we’ve helped our clients set up, maintain and automate a lot of their marketing via HubSpot. But what are the different options and which is the right one for you? Below, we explore the various package tiers, each with a distinct set of tools and features across their CRM platform. Here’s an overview of what you get in each main package:

1. Free CRM

- Core CRM tools: Contact management, task tracking, email tracking, basic reporting, and deal pipelines.
- Limited marketing tools: Email marketing, forms, ad management, and landing pages.
- Sales tools: Limited email scheduling, live chat, and prospect tracking.
- Customer service tools: Basic ticketing and support inbox.
- Good for: small businesses or startups getting started with CRM basics.

2. Starter (Marketing, Sales, Service, Content Hub)

- Builds on the Free CRM with more functionality across marketing, sales, and customer service.
- Marketing Hub Starter: Ad retargeting, marketing emails without HubSpot branding, more form options, and limited automation.
- Sales Hub Starter: Meeting scheduling, email tracking and notifications, more deal pipelines, and document management.
- Service Hub Starter: Email and chat support, more robust ticketing, and conversational bots.
- Content Hub Starter: Essential content marketing tools to kickstart your content creation strategy
- Good for: small teams needing light automation and branding control.

3. Professional (Marketing, Sales, Service, Content Hub)

- Adds powerful automation and more customisation options.
- Marketing Hub Professional: Enhanced automation workflows, A/B testing, SEO and content strategy tools, social media tools, and advanced analytics.
- Sales Hub Professional: Sales automation, advanced reporting, playbooks, electronic signatures, and predictive lead scoring.
- Service Hub Professional: Knowledge base, surveys, SLA management, customer feedback tools, and advanced reporting.
- Content Hub Professional: Comprehensive content marketing software to leverage and scale results from content
- Good for: growing teams that need sophisticated automation, segmentation, and reporting.

4. Enterprise (Marketing, Sales, Service, Content Hub)

- Enterprise-grade features designed for scaling organisations with complex needs.
- Marketing Hub Enterprise: Multi-touch revenue attribution, custom reporting, team permissions, advanced segmentation, and hierarchical teams.
- Sales Hub Enterprise: Custom objects, predictive forecasting, advanced permissions, and deeper custom reporting.
- Service Hub Enterprise: Customisable surveys, playbooks, automated ticket routing, and goal-setting.
- Content Hub Enterprise: HubSpot’s most powerful content marketing software for advanced control and flexibility
- Good for: large teams needing extensive customisation, advanced analytics, and complex team structure management.

Each package can be purchased individually, or you can opt for a HubSpot CRM Suite bundle, which combines all the Hubs (Marketing, Sales, Service, CMS, and Operations) at each tier level. Or, if you want to build something more custom, HubSpot allows you to do this too. To learn more about choosing the right CRM, download our free guide here.

If you'd like some help with HubSpot, you can find out how we can work with you here.